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The increasing logics and practices of contamination between technologies and arts - narrative, visual, auditory, audiovisual, etc. - have prompted many scholars to revisit the notion of what can be considered creative, artistic, and consequently an expression of our culture. Since the time of Benjamin (1963), the reproducibility of technique has already led to questioning how and if it was appropriate to speak of the aura of the work of art and what consequences its seriality would introduce in relation to the logics of consumption, increasingly associated with culture.

Indeed, the field of Creative Practice Research is constantly shaped and reshaped by the emergence of new technologies. While we are still grappling with the implications of how digital technologies have revolutionized methods of production, distribution, and exhibition, a more profound technological shift looms on the horizon: the advent of "intelligent" technologies, such as AI and machine learning.

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Conference details

“Listen to anyone with an original idea, no matter how absurd it may sound at first. If you put fences around people, you get sheep. Give people the room they need.”

William McKnight

 Pegaso University, the biggest Digital Italian University, has activated a specific strand of research on Digital Humanties to investigate the impact of new technologies and above all of AI on creative practices, arts and human artifacts. The lab, born in 2023, has been working on three different layers of the topic:

• the imagineries, constructed, shared and rooted in Western Culture about AI;
• the practices and the perception of publics and experts about the integration of AI in Creative activities;
• the prejudices and the bias around and about the habits of use of AI.

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